Weight Watchers Extends Endorsement Deal With Jessica Simpson

Weight Watchers executives were furious when they first learned that Jessica Simpson was having a second baby, becoming pregnant just months after her first child was born. But the company is continuing its business relationship with the star. Simpson lost over 50 pounds while using the company's products (although that wasn't as dramatic a weight loss executives were looking for). But things have apparently cooled down a bit on the business end and Ms. Simpson can focus on family before returning as the spokeswoman. The Los Angeles Times reports, "Jessica Simpson won't follow Weight Watchers diet while pregnant."

I say good for her. More at London's Daily Mail, "Baby on board! Blooming Jessica Simpson's romantic Hawaiian getaway as she puts Weight Watchers diet on hold."